Price, Durability, Color Options, Forgiving to Install

Cumbersome to plug into the bar ends (thick material)

Replaced the original bar tape of my bike with the Royal Blue color of this brand. It's quite easy and forgiving to install especially for first-timers like myself. The adhesive-lined backside holds its position on the bar quite well. Material is tacky which reinforces confidence into the rider that the handlebar wouldn't slip away from the fingers as they negotiate a tricky descent or imperfect terrain. Now my bike looks like it was bought a few weeks ago. I can recommend this to anyone who puts value above anything.